Starren is a highly rated professional reseller on Amazon. Currently ranked in the top one quarter of one percent of all resellers, Starren has developed a number of innovative marketing and sales strategies that are imperative to be successful on Amazon.
As the world population ages, sales are climbing for disposable absorbent hygiene products that have gotten more comfortable and discreet.
U.S. retail sales for products targeting adult incontinence reached almost $2 billion in 2016 and are projected to rise another 9 percent in 2017 and 8 percent in 2018 (Source: Euromonitor international). Internet sales of hygiene products are significant and are continuing to grow due primarily to the convenience of internet shopping. Incontinent people living at home and their caregivers also value the ability to order supplies of incontinence products online for home delivery.
Many players operates in this thriving market, offline and online. The Starren Group, Inc. is one of them. Starren is a highly rated professional reseller on Amazon.
As the company CEO, Harris Sterling, explains, “it developed a program called it’s, Amazon Advantage Program which leverages various Amazon business tools to build brand awareness and sales for the companies that we represent and the products they sell. This program was specifically created by Starren to leverage our sales and consulting experiences to help clients launch, build and grow their Amazon business by navigating the complexities of selling in this marketplace”.
Promoting sales on Amazon Marketplace
Since starting their business 5 years ago, Starren’s primary objective is “to help premium brands that manufacture high-quality products and introduce their products to Amazon customers.”
In order to do so, Mr. Sterling’s department started looking for ways to leverage their sales and consulting experiences to help clients launch, build and grow their Amazon business by navigating the complexities of selling in this marketplace.
In order for their business to grow, Starren started looking for business partners that were able to provide quality, consistent supply and points of differentiation.
Adding Egosan Line of incontinence products
At the beginning of 2017, a business colleague presented Egosan line of adult diapers to Starren and in March they closed a deal with Santex.
“The EGOSAN series of Maxi premium diapers and Super series of pull-ups have dramatically improved their ranking on Amazon against competitive premium diapers and pull-ups. Both products have received excellent reviews from customers and caregivers,” Mr. Sterling says.
With an average customer review of 4.2 out of 5 stars and Amazon Best Seller Rank that increased from #242,964 to #15,871 in the Health & Household category, Starren is already planning how to consolidate and improved current results.
Michelle Seitzer, a leading writer/blogger in the adult caregiver space (Web: michelleseitzer.com), who has given a very positive feedback, will be working with Starren to build awareness for the Egosan products.